FAQ

• How does this all work?

  The foundation of our service begins with our Synchronizer which needs to be installed in the local area network of every participating radio station.

  The locally installed Synchronizer at the radio station has a dual function:

  1. It receives programming and commercials from our server (that we have previously retrieved from the network) and installs them into the local automation system, and;
  2. It sends the AsRun file data back to our server dashboard for real time monitoring and post reconciliation. The station then reviews the clearances and clicks on the “submit” button. This sends the data to the designated network.

  Synchronicity provides a true, two-way, real time communication platform.

• Is there a limit on how many commercials you can download?

  There is no limit. Whether you subscribe to one service that requires you to air two minutes per day or multiple programs and services that have a combined number of ads in the hundreds, there is no limit and no additional cost to you. This is exclusively for commercials.

• Can you also download programs?

  Yes, our Synchronizer can download both fully produced shows and voice tracked shows. Our fee for programs (versus non-broadcast services) is:

  • Produced Shows: 30 cents per hour per station
  • Voice Tracked Shows: 20 cents per hour per station

  Please contact us for any programs you would like us to deliver.

• Last minute copy changes?

  Updates occur within 15 minutes. Our platform pings the networks and all stations approximately every six (6) minutes. Any changes are immediately implemented including new copy, last minute copy changes, and program updates. 

• Does this work with any Automation Playout software?

  Yes. We have developed our system to work with every major  brand of software (and a few minor brands too!). 

• Audio Quality?

  All audio files convert to studio quality SyncHD, and upload directly from the production studio or remote voice talent. Your programming sounds better. Our SyncHD audio format delivers the highest audio quality possible. NO MORE MP3s.

  All commercials and program elements are pulled down individually to each station, custom formatted, split copy enabled, and then directly injected into the automation system. You get a reliable, end-to-end, completely automated workflow.

• No Barter?

  100% true. We know that the only way for you to hit your numbers is to sell as much of your media time as you can, and use unsold inventory (if any) to bonus your local advertisers as added insurance to help their campaign goals.

  Every available minute of your day needs to be spent driving revenue, not getting side tracked with mundane production tasks. Synchronicity automates this entire process for you. Your time is worth a lot more than $1 a day. Let us do this, so you can do that!  

• How quickly can we get set up?

  Installation usually takes approximately 15 minutes. Prior to the installation, we’ll need you to create and provide a range of cart numbers to assign for all of the commercials and/or programs. 

  We also need to confirm with the network where we access their traffic logs, commercials, and programs, if we don’t already have them connected.

• What Networks do you already work with?

  We currently work with Premiere, Compass Media, AP News, United Stations, Ad Large, Superadio, Reach Media, Futbol de Primera, Suite Radio, Clear Media Network, Key Networks, and Skyview Networks.